Softgels look premium. They feel pharmaceutical. They command higher price points. But behind that glossy capsule is one of the most technica...
If there’s one sourcing lesson founders learn the hard way, it’s this: A perfect sample does not mean safe production. In fact, many of the wors...
By
Eliza
If you’re manufacturing oil-based softgels — fish oil, krill oil, vitamin D, CoQ10, CBD, lipophilic botanicals — oxidation is your primary enemy. N...
By
Eliza
If you study high-performing consumer brands closely enough, you’ll start to notice something counterintuitive: The strongest brands often have&nbs...
By
Eliza
When founders hear that a “knockoff” and a premium product come from the same factory, it sounds like a conspiracy. It isn’t. It’s one of the mo...
By
Eliza
Softgels look flawless in small pilot runs. Then you scale to 250,000+ units and suddenly: Bottles smell like fish oil Capsules are sticking...
