The knitting manufacturing process that powers Rothy’s wasn’t invented for shoes. It was invented to solve a waste problem. That distincti...
Jun 09
Cork Sourcing in Portugal: The Supply Chain Decision Behind Birkenstock’s Most Defensible Product
Cork sourcing in Portugal is not a marketing story. For Birkenstock, it’s a manufacturing constraint that became a competitive advantage — and i...
By
Eliza
Most brands don’t think about supply chain diversification until something breaks. A factory ghosts them. A port shuts down. Tariffs double o...
By
Eliza
Most footwear brands spend decades figuring out how to manufacture products more cheaply. Birkenstock spent decades figuring out how to maintain co...
By
Eliza
You know your product. You’ve sourced it, refined it, launched it. You understand your factories, your lead times, your costs. Then someone o...
By
Eliza
If you’re sourcing physical products and haven’t seriously considered Korea, you’re leaving a real option on the table. Made in K...
