Most first-time footwear founders underestimate the importance of the tech pack. They think the product idea is the hard part. Or the branding. ...
Most first-time founders think finding a footwear factory works like hiring a vendor. Find a manufacturer. Send a design. Place an order. ...
By
Eliza
For years, “Made in China” was almost synonymous with manufacturing. And for good reason. China built one of the most sophisticated manufacturin...
By
Eliza
One of the most common things founders search is: “How do I find a manufacturer?” It sounds reasonable. You have a product idea. You need som...
By
Eliza
Every few years, the same question resurfaces: Why don’t footwear brands just manufacture shoes in America? Or Europe. Or closer to the custo...
By
Eliza
Most consumers think about footwear as a branding category. They see: logos colorways celebrity endorsements aesthetics comfort ...
