eCommerce Tips, Tricks and Real Success Stories

From Corporate Boardrooms to Beauty Shelves In the early 2010s, the U.S. beauty industry was dominated by quick fixes, minimalist routines, and sterile branding. But two Korean-born beauty executives — Christine Chang and Sarah Lee — believed the industry was missing something big: the joy, ritual, and preventive philosophy of

The Curology Skincare Brand Reinvention Playbook Not many brands hit $200 million in revenue. Almost none do it twice — with two different models. But Curology, a once-niche telehealth startup, pulled it off. Born in dermatology clinics and built on regulatory red tape, Curology pivoted into retail skincare without losing what

From Dorm Room to Sephora’s Shelves: The Rise of the Fastest-Growing Skincare Brand In just two years, Topicals scaled from a dorm-room idea to Sephora’s fastest-growing skincare brand, selling a product every minute at its peak. Founded by UCLA students Olamide Olowe and Claudia Teng, Topicals didn’t just launch a skincare line — they

Billion Dollar Skincare Brand: A Case Study in Operational Excellence Rhode is one of the fastest-growing billion dollar skincare brands in modern DTC history. Launched by Hailey Bieber in 2022, it reached a $1 billion acquisition by ELF within three years—with just three initial products and no traditional endorsements. What fueled Rhode’s

The phrase “You can’t sell what you don’t have” couldn’t be more relevant as we head into peak season. For brands that rely on product-based revenue, being out of stock during high-demand windows is more than frustrating—it’s costly. In a recent session, Stephen explored the biggest risks brands face when

When navigating the complexities of international trade, understanding the impact of assembly on your product’s Country of Origin (COO) is crucial. While many businesses focus on sourcing materials from low-cost countries, shifting where or how products are assembled can have a significant effect on your duty costs and eligibility for