Buying a new mattress has never been fun or easy … You go to a store and sprawl out on multiple models of beds from numerous companies, each with various levels of firmness or softness. All while being stared at and hounded by a salesperson looking to make a commission.
It started as a spur of the moment challenge: “Let’s see you make something better.” Michael Saiger did. And never stopped. Saiger was a marketing student at the University of Miami, going to school to learn how to put the right products in the right people’s hands. He was a
High recall value is an aspiration for brands big and small – and innovative customized packaging is definitely a way to get noticed and recalled by customers. But when it increases your operating expenses, you may wonder if expensive packaging is really worth it? The simple answer, absolutely. As a
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