The success of an ecommerce business is dependent on the success of its brand. A brand is not just the company, it is the soul and the personality of the company. It is how people perceive the organization, its services, and products. Building a devoted audience is preferred over sales
Tyler Haney’s out at Outdoor Voices. One of the few female fashion founders who’s been able to raise funding for her ideas, Haney made waves back when she started Outdoor Voices because of the unique positioning of the brand. Outdoor Voices aimed at a spot somewhere between Lululemon and Nike,
Innovative products produced with quality materials and clean ingredients, at a low $3 price point. That was the model that Brandless espoused from its very founding. It was a hit from the start with venture capitalists. The fledgling brand raised more than $50 million in venture capital from companies like
If you haven’t been paying attention to the coronavirus outbreak in China, you might not have a choice soon. With the death of Li Wenliang, the doctor who first raised concerns about the novel coronavirus outbreak, this aggressive infectious disease has reached a new level of concern on the international
Companies from Apple to IKEA to Starbucks are battening down the hatches, trying to figure out how they’re going to navigate a huge, unexpected disruption in their supply chain. But if you haven’t followed closely you might have a few questions. Just what is this coronavirus? Why is it affecting
It’s strange to remember now that it used to take weeks to get a product in the mail. Today’s online retailers have changed the way we think about lead times. Amazon Prime in particular has conditioned a whole generation of consumers to instant gratification. They’re even considering creating their own
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