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MOQ Is Just One Piece of Pricing

Most founders focus on MOQ.

Factories focus on something bigger:

👉 Total production economics

The 5 Components of Manufacturing Pricing

1. Materials

Often the largest cost driver

2. Labor

Varies by geography and complexity

3. Overhead

Factory operations, utilities, management

4. Margin

Factories need profit too

5. Risk

This is where MOQ comes in

Higher risk = higher price or higher MOQ

Why Two Factories Quote Different Prices

Because they’re optimizing differently:

  • Efficiency vs flexibility
  • Scale vs customization
  • Stability vs growth

What Founders Get Wrong

They compare quotes without understanding:

  • What’s included
  • What’s excluded
  • What assumptions were made

The Real Insight

MOQ, pricing, and risk are all connected.

You can’t change one without affecting the others.

👉 Learn how to navigate this: How to Negotiate MOQ