What’s better: a sale or a customer? A customer, you answer, remembering one of the pivotal lessons of successful business. Great. So what are you doing to turn sales into customers? If you’re not using the power of post-purchase emails, you’re missing out on one of the best ways to
It’s easy to overlook the sheer sales potential that can be found in your email list. But even as search engines and social media grow in sophistication, email marketing still matters. If you doubt this fact, just consider the numbers. Roughly half of the world’s population—and three-fourths of the American
Choosing the right courier is extremely important for e-tailers, as it is the final customer touchpoint on the purchase journey. Customers can associate the delivery experience with the retailer’s brand reputation, so it’s best to make sure you make a positive, lasting impression! Making an effort to find great couriers
While it may be rocked by the occasional scandal, Facebook in 2018 remains an unstoppable force—not just as a social network, but as a sales network. By recent measures, mobile advertising now accounts for one-third of total ad spending, with Facebook leading the pack. For e-commerce entrepreneurs, failing to take
What’s missing in your business? E-commerce has taken off in the last few years, but as with any business model, it has its own difficulties and issues. Successful e-commerce businesses tend to have a few characteristics in common, and these characteristics set them up for unique opportunities that their less-prepared
Negotiation is a central part of life as an entrepreneur. Whether you’re trying to convince a potential customer to buy your product or get an investor to provide a loan, your ability to successfully negotiate with others will play a big part in your chances for success. Of course, sound
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