Eliza

How Moglix Built an Unexpected E-Commerce ‘Unicorn’

India has seen quite a few “unicorn” companies pop up in the last decade or so. These unicorns stretch from social commerce startups like Meesho to tech startups like Gupshup and Cred, and there has been a wide variety in the amount of success each company has experienced. One of

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Eliza

How Jiggy Puzzles Carved Out a Unique (and Successful) E-Commerce Niche

In the early days of the pandemic and ensuing lockdown, trendy activities like crocheting, bread-making, and whipped coffee dominated many people’s free time. As these humble hobbies gained popularity throughout the world, savvy e-commerce entrepreneurs began turning them into legitimate business ideas.  But what makes entrepreneur Kaylin Marcotte so unique

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Eliza

How Brandless Has Found Widespread Success Doing Things Differently

Brandless was an ambitious startup when it came out of the San Francisco Bay Area in 2017. Brandless was founded to create brands without “brand names,” aiming to provide consumers with a mainstream store-brand-type product. Despite its clever and somewhat ironic name, Brandless is a brand. “Of course Brandless is

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