If you study high-performing consumer brands closely enough, you’ll start to notice something counterintuitive: The strongest brands often have&nbs...
When founders hear that a “knockoff” and a premium product come from the same factory, it sounds like a conspiracy. It isn’t. It’s one of the mo...
By
Eliza
Softgels look flawless in small pilot runs. Then you scale to 250,000+ units and suddenly: Bottles smell like fish oil Capsules are sticking...
By
Eliza
When founders see prices on Temu that feel impossible, the first assumption is usually the wrong one: cheap labor, bad quality, or something shady beh...
By
Eliza
If you’re formulating an oil-based supplement — omega-3s, vitamin D, CoQ10, CBD, lipophilic botanicals — you will face this decision: Softgel or ca...
By
Eliza
Softgels look simple. They’re not. Behind every glossy omega-3 capsule or vitamin D softgel is one of the most equipment-intensive, capacity-con...
