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The Jewelry Quality Checklist

What to Verify Before You Approve Production Most jewelry quality issues don’t show up in the sample. They show up after customers start wearin...

How Phlur Rebuilt the Fragrance Category for the Modern Consumer

For more than a century, fragrance followed the same script: authority over emotion, aspiration over intimacy, department store counters over culture....

How to Choose the Right Jewelry Manufacturer

(Beyond Price & MOQ) If you’re choosing a jewelry manufacturer based on price and minimum order quantity, you’re not choosing a partner—you...

Why Fragrance Trends Aren’t Just Trends, They’re Supply Chain Signals

Fragrance trends don’t start on TikTok — they start in chemistry labs and raw material markets. Several forces are reshaping fragrance right no...

Behind Every Scent Is a Highly Engineered Industry

For most consumers, fragrance is emotional. For founders, it’s structural. Behind every “signature scent” is a highly engineered product catego...

How Fragrance Is Actually Made (And Why Packaging Is the Real Cost Driver)

Most founders assume fragrance costs live in the formula. They don’t. Modern fragrance production happens in three distinct layers: 1. T...