Hero Cosmetics started because of a very simple problem: the founder, Ju Rhyu, was having trouble with acne and couldn’t find the right product for her problem. Frustrated with the complicated, full of chemicals options on the market that required her to wait a week, allow her skin to peel,
When considering a strategy to begin selling goods, the design side of the process can be a big roadblock for many budding entrepreneurs. Many feel that they aren’t creative enough, well-versed enough in the tools necessary, or simply too busy with other things to design, produce, and sell product. In
Supply chain planning has been extremely difficult for the last several years … The COVID-19 pandemic shut down most initiatives and options for shipping products, and froze many companies’ ability to grow and evolve. As the pandemic continues to evolve and move in waves, many of the same issues that
It isn’t stretching the imagination to say that the last thing that one would think a basketball player would be interested in, would be yoga. In fact, many people probably wouldn’t associate any professional male athletes with yoga. And yet for Jason Deutchman it was something that he relied on
Jack London once said, “You can’t wait for inspiration. You have to go after it with a club.” The author, known for his tales about grit and perseverance knew a thing or two about ambition. This principle applies as much to the business world as the writing world, and entrepreneurs
The benefit of niche marketing is the healthy profit margins produced as a result of targeting a smaller consumer base. However, to achieve any substantial, long-term growth, businesses must expand outside their niche markets. HVMN’s founders Michael Brandt and Geoffrey Woo not only mastered the process of niche marketing but learned
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